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F-Commerce: Selling Successfully on Facebook

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F-Commerce: Selling Successfully on Facebook

For retailers with an online shop, the doorways have widened with the possibility of selling their products on Facebook. (Insert crowd cheers here…)

Many online retailers have a dedicated store on their website, and drive all their traffic to it. Retailers often overlook the possibility and benefits of a Facebook shop, or they simply believe that you must decide between the two platforms. Why choose when each platform is a selling tool in its own right?

If you decide to kick off your Facebook shopping strategy, there are a few things to consider:

  1. What is Your Goal on Facebook?

Is it brand awareness, or would you like to increase your sales? If it is sales, a Facebook store can ensure a convenient experience for your potential customers. They can buy directly, without having to leave Facebook at all.

  1. What Other Sales Channels Are You Using?

Do you have traditional brick and mortar stores? Do you have multiple store branches? Perhaps you are already using other online shopping channels like Takealot or your own eCommerce site. Your Facebook shopping strategy should not exist in isolation.

Why Use F-Commerce in Your Online Sales Strategy?

Not sure whether a Facebook shop is the right option for your company? Here are a few stats to help you decide:

2.2 billion
The number of global Facebook users.
18-19 million
The number of Facebook users in South Africa.
14 Minutes
The average time users spend on Facebook per day.
40%
of consumers use social networking sites when shopping online.
7-10%
higher cart values are reported on Facebook.

 

Now that you have an idea of the increasing potential of Facebook shopping, it is time to launch your strategy for successful selling.

The Recipe for Successful Facebook Sales:

1 Dash of Customer Service
  • Use Facebook Messenger to answer your customers’ questions and help them find what they are looking for.
2 Teaspoons of Creativity
  • High-quality ads can drive sales for you. They must have at least one enticing offer, be relevant and visually-engaging, and they must have a clear call to action.
3 Sprinkles of Promotion

Sponsored posts

  • If you have a special promotion or news that your loyal followers should know about, you can allocate budget to sponsored posts to reach as many followers as your budget allows.
  • They can even share it with their friends. (How is that for keeping it in the loyalty circle?)

 

facebook-sponsored-posts

 

Carousel ads

  • Carousel ads allow you to add 10 image cards for products or features you want to advertise.
  • It is ideal if you want to promote multiple products, show product features, or take people on a tour of your app or software.

 

facebook-carousel-ads

 

Collection ads

  • People are spending more and more time on their mobile devices.
  • Collection ads allow you to create a seamless shopping experience for people on Facebook, while they browse on their phones.

 

Click to Play Video

Click to Play Video

 

For more on how you can use Facebook to increase your sales, contact us today:

 (012) 771 7640

 info@ileadetal.co.za

 

Sources:

https://www.nchannel.com/blog/considering-shopify-facebook-store-read-first/

https://www.jeffbullas.com/f-commerce-10-tips-for-a-successful-facebook-store/

https://www.slideshare.net/wearesocial/digital-in-2018-in-southern-africa-86865907

https://beeketing.com/blog/how-to-sell-on-facebook-effectively/

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Last modified: 5th November 2018

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