Video Marketing Strategy

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With the start of the new year, most business and brand owners have set some goals for their companies. These goals may include an increase in profits, a more popular product, or a better idea of what their prospective clients really want.

If you find yourself looking for ways to kickstart your digital marketing strategy, then it may be time for you to explore online video advertising.

What is a Video Marketing Strategy?

In essence, video marketing strategies are the way in which brands go about creating video content with the goal of sharing it with an audience that will engage with it. This video content can be just about anything the brand wishes to convey, such as advertising a service or product, sharing client testimonials, defining the brand, or even live streaming company events.

What Are the Benefits of a Video Marketing Strategy?

If you’ve ever been tempted to underestimate the power of video advertising, consider that almost 5 billion videos are viewed on the video-sharing website, YouTube, every day. Even more surprising is that YouTube is the world’s second largest search engine, which means that some consumers will likely search for YouTube videos on a brand before they even Google search it. For those curious about the benefits of implementing a video marketing strategy, below are just some of the compelling reasons to make use of video marketing in your next campaign.

4 Benefits of Video Marketing

  1. It’s Cost Effective

    Advertising is a costly business, but video marketing doesn’t need to be. A high-quality video ad filmed on a phone can be just as hard-hitting and entertaining as an expensive marketing campaign – it all depends on your level of creativity and how in tune you are with what your target audience wants to see. Setting aside a budget for your video strategy is always a good idea, but don’t let the notion of a video campaign scare you into thinking that you’ll break the bank.

  2. It Creates Personality

    If you are a relatively new brand or if your previous digital campaigns have solely relied on product descriptions on your website, then making use of video ads is a way to sculpt a brand personality and humanise your company to your audience. The end goal of developing a company “feel” is to ultimately create trust between the brand and the audience. This trust is what sets the tone for how your audience is going to interact with you as a business.

  3. People Prefer Videos

    Humans living in the digital era are busy and generally cannot afford to spend too much time on lengthy product descriptions or websites. Short-attention spans need to be caught quickly, and the best way to do so is through video. A video advertisement that starts well will inevitably pique the interest of its viewers, keep them engaged, and ultimately foster an environment for interaction between client and company.

  4. Videos Are Remembered Better

    It is well known that facts relayed over visual and audio platforms are more memorable than written details. Video content is not only user-friendly, but it is also easily digested, which means that your target audience is more likely to retain the information they take in!

Contact us for more information on how our tech wizards can help you implement a video strategy, monitor your digital metrics, and ensure that your online video campaign reaches the widest possible audience.  

 

Need advice on how to make your online marketing perform better? Contact us today:

 (012) 771 7640

 info@ileadetal.co.za

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Last modified: 10th July 2019

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