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Why Advertise On YouTube?

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If you have ever found yourself watching cat videos for hours, you will realise the power of online video!

Many businesses are discovering the benefits of advertising on YouTube with videos that are brief, informative, and interesting. It’s natural to first think of Facebook and Google AdWords when you think about online advertising, and while these are massively powerful platforms, YouTube is a highly effective channel, thanks to the phenomenal growth of video. YouTube has the power to connect your specific brand to the type of content the connected world seems to be crazy about: online video.

If you’re still in two minds about embarking on a YouTube advertising campaign, here are a few reasons why it should be at the top of your list:

Enjoy massive reach.

Hundreds of new videos are uploaded to YouTube every minute and it has over 1 billion users, so just imagine the potential reach! Of course, it’s not just the sheer volume of YouTube users, but also its user-friendliness, which means that online users who are interested in your service or product can easily search for it and find it. They have direct access to the right type of content.

You get what you pay for.

While YouTube adverts are targeted, they are not prohibitively expensive to set up or run. In addition, you will only pay for impressions that keep your customers interested and watching. You pay per impression, so you can rest assured that you’re paying for advertising that’s reaching the customer and making an actual impression.

Everything is measurable.

Data is king when it comes to online advertising. You need to know which adverts are reaching your target audience and inspiring them to engage with you. And it’s not just about engagements; it’s about conversions. YouTube advert results can be measured, tracked, and optimised on the go for the best results.

What the Stats Say

It’s one thing to sing the praises of YouTube advertising, but the proof is in the pudding. A glance at some of the stats will tell you everything you need to know about how people use YouTube and where the potential for lucrative advertising exists.

The results of the Consumer Barometer Survey show that 85% of online video viewers did so from their homes. 35% of viewers watch in the evening, 28% in the afternoon, 20% at lunchtime, 7% in the morning, and 4% first thing in the morning. These stats help you decide when to post new content for the best possible reach. 31% of online video viewers watched content daily on their smartphones, with 28% watching at least weekly. This means that your audience isn’t limited to people stuck behind a desk, but includes people on the move. The stats also show that shorter videos are preferred, and 56% of people said that they watched content together with other people. This means more exposure for your online videos with each view!

But that’s not all. The YouTube Audience Profiling Study of 2016 also revealed some interesting stats:

48%

of people tell friends and family about products and brands they love, and about online content related to these.

34%

of the audience said that they like to stand out from their peers, and 26% said that they are considered trendsetters.

26%

of YouTube users between 25 and 44 watch YouTube content more than they watch television. 48% of YouTube users even access video content while they are watching television.

25%

of online buyers first viewed YouTube video content on a product before deciding to buy it.

youtube-user-on-tablet

Of course, once you’ve decided to invest in YouTube advertising, you will need to consider which type of advert is for you. There are 3 main types to choose from:

TrueView Discovery Ads

Similar to Google AdWords in that a user will search YouTube for videos on a topic they are interested in. At the top of the page, your content can be displayed and the user can decide if they are interested in it or not. The content will be linked to your brand and video. It’s instant, targeted brand awareness.

TrueView In-Stream Ads

A YouTube video format allows the viewer to skip the ad after 5 seconds, or continue watching it to the end.

Bumper Video Ads

A 6-second brand-awareness advert that can be displayed after the regular entertainment clips and videos posted to YouTube.

Why advertise on YouTube? The answer is simple: Because it works! If you need help understanding your YouTube advertising options or setting up a campaign, get in touch with us at iLEAD et al today.

 

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Last modified: 5th November 2018

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