Despite the various challenges brought on by COVID-19 for business as a whole, the digital marketing realm offers endless opportunities and tools to get your online footprint established, and noticed. While budget constraints may further limit such endeavours, choosing a digital marketing agency to pursue your vision has never been easier. Here are the top 5 reasons why you should consider the services of a digital marketing agency:
Work with Digital-Savvy Experts
On-boarding an external marketing partner can benefit your business hugely. Whether you’re looking into launching your first Google Ads campaign, or need to understand the intricacies of Search Engine Optimisation, Search Advertising vs Display Advertising, launching an e-commerce platform, or the creative means to writing effective, unique and relevant copy for your business, a digital marketing agency remains your go-to, one-stop solution for all things online.
We’ve Got the Tools, Skills, and Resources
Putting together an effective marketing strategy that considers all the fundamental components delivering on your expected results, requires a good understanding of the various online tools, programs, and even software to streamline any campaign. There’s unfortunately no ‘one-size-fits-all’ solution when it comes to digital marketing. One also needs to consider the number of resources and the various skillsets involved in such a process. Because digital marketing agencies are well-versed in the art of campaign management, they have all the relevant tools available to their disposal, and manage multiple campaigns on a daily basis. Consider the following potential tools and services that need to be in place in order to effectively implement a digital marketing strategy:
- Google Analytics & Insights Platforms
- Effective campaign strategy via Google Adwords
- Keyword research
- Search Engine Optimisation best practices
- Google Display services
- YouTube Marketing
- Graphic design services
- Website maintenance
- Website copy rewrites and optimisation
This furthermore puts the client at ease knowing that he is guaranteed a broad spectrum of services that require no additional cumulative costs, which brings us to our next point:
Cut Down on Additional Costs
When considering the services of a digital marketing agency for the first time, businesses tend to compare their in-house costs to the rates of an agency. This exercise could be deemed counter-productive, as a digital marketing agency remains an independent contractor whose sole responsibility is to supply the client with the various options and bespoke solutions and offerings to suit their immediate needs. Simply, there are no recurring costs, and no hidden fees!
Measurable Results! Results! Results!
No matter what the size of your business is, your livelihood is dependent on results, be they measuring profit margins, customer satisfaction, or the overall wellbeing and productivity of staff. A digital marketing agency can assist with realistic Key Performance Indicators (KPIs) to ensure your marketing objectives. Furthermore, you’ll receive in-depth monthly/quarterly campaign reports and audits that highlight your competitiveness, and additional insights on how your customers are engaging with your brand.
A digital marketing agency can offer you the services of various wordsmiths to assist in making your brand come to life by means of effective SEO content and blogs. Copywriters specialise in the art of storytelling and can take your products and brand to new heights. Having well-written and well-researched copy available on your website gives your customers the opportunity to get a taste of what you have on offer, and entices them to interact with your brand.
Where to Begin?
At this point you may have some questions, and rightfully so! Getting to grips with an effective marketing strategy requires the services of a well-rounded and talented marketing partner.
iLEAD et al
As a leader in the digital marketing industry, iLEAD et al can provide you, our client with all the tools, skills, and resources needed to effectively begin your marketing journey. What sets us even further apart from other agencies, is the fact that we are an accredited Google Premier Partner, and as such can place your business where it needs to be – exactly where consumers are!
It’s important to remember that the marketing process is a complex one, and no agency worth their salt can promise instant results. As your digital marketing partner, we offer our clients a detailed roadmap of every process involved, giving you and your business the best opportunities to learn, and grow.
Contact us today! With stellar service since 2006 and a real knack for exceeding our clients’ expectations, you can trust us to optimise your brand and boost your marketing ROI.