Here’s Why You Should Be Looking into YouTube Marketing
A few years ago, it wasn’t at all uncommon to find families gathered around the television, watching their favourite prime-time shows as they ate dinner. Fast forward to where we are now, and it’s obvious our entertainment habits have drastically changed.
On television screens alone, the world currently tunes into YouTube for over 250 million hours’ worth of streaming daily. In terms of watch time and reach across ad-supported over-the-top (OTT) media services, YouTube comes in first – by far. In fact, six out of ten prime-time viewers prefer video streaming platforms, and the research suggests that by 2025, half of all viewers under 32 will no longer subscribe to any television service.
What This Means for Your Company
With so many of a company’s target audience glued to their favourite online channels, the opportunity for advertising is endless. The data speaks for itself; as of 2016, 68% of YouTube users utilised the site in order to help them make a purchase decision. This is an incredible percentage of viewers when one considers that YouTube currently has over two billion active users, which is almost one-third of the entire Internet. According to recent Nielsen Matched Panel Analysis (MPA) studies, over 70% of YouTube advertising campaigns drove a substantial increase in offline sales. What the research tells us is that businesses who do not use the incredible power of the video-sharing platform for their marketing strategies may eventually get left behind.
Regardless of which phase of the buying process your customers are in, they are using YouTube for various purposes. According to the Cisco Visual Networking Index, video will be 82% of the global consumer internet traffic by 2021. Videos are a far more efficient way of digesting information. Visuals and sound are also more convincing than written content alone. Users not only discover new products on video platforms, but they also use them to make informed decisions.
Using YouTube’s Unparalleled Reach to Your Advantage
While the world is fawning over cute cat videos, they are also unknowingly interacting with several online advertisements every hour. When the right consumer is targeted in such a campaign, you have got yourself a potential customer. Creating a YouTube channel, as well as employing video marketing strategies, will place your business in an environment in which consumers engage with your brand effortlessly. Someone already in a good mood from an entertaining channel will also be more receptive to your advert. In the end, the goal is to connect with your audience in such a way that allows them to become aware of your content and even enjoy it.
If you would like to generate more awareness of your brand, more leads and conversions, and more traffic to your website, then a YouTube advertising strategy is where to begin. At iLEAD et al, we are maestros at all the technical rigmarole you would rather avoid. Let us take care of all your digital marketing while you enjoy seeing your business grow. Want to know more? We invite you to get in touch with us and find out how we can help you.
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