The Audience Strategy in the Age of AI
Date: 29 May 2025
The way people engage online has changed, and the usual audience strategies aren’t cutting it anymore. This presentation unpacks how AI can work alongside human insight to help brands stay relevant across every platform and channel. We’ll look at how to make better use of your first-party data, apply AI tools to tailor experiences, keep pace with how search is shifting, and break through the noise. The goal: stronger campaigns and more meaningful connections between brands and the people they serve.