iLEAD et al consists of dedicated teams with years of expert knowledge and experience in digital marketing. We pride ourselves in our ability to work across different industries and hand-pick a dedicated team based on your needs. We believe in treating our clients as partners with the understanding that everyone has a role to play in the success of any digital marketing strategy. For this reason, we ensure that our clients have a firm understanding of our Google Ads offering and how we implement best practices to benefit you and your business.
Google Ads is a platform used to advertise and grow your business, ensuring you reach users in various stages of their digital journey to be able to find you. Google Ads offers a range of campaign types across various channels that we explore to reach your advertising goals.
If sales and revenue is your main goal, then Shopping is the way to go. This platform is ideal to get your products in front of any potential customers. *Please note that Google Shopping Campaigns are being replaced by Performance Max campaigns.
Assist in reaching users by means of visually engaging ads while they are browsing the Internet. The Google Display Network contains millions of websites and apps and a variety of targeting options which allow you to refine the specific audiences you want to show your ads to.
While it is important to understand the various campaign types, it is also good to know that, on top of these campaigns, various other layers are also available to further assist with your specific goals. Further to this, we can choose to use one layer to reach broadly, or a combination of layers to reach a specific or even more niche audience. Some of these additional features include:
Specific audience targeting
- Remarketing: Target users who have visited your website or interacted with you on YouTube.
- In Market: Target users who show an intent to purchase products within a category or a service you offer.
- Affinity: Target users who have an interest in something that relates to your product or service.
- Topic: Target websites with content related to your product or service.
- Your own customers: Target messages specifically to users who are already in your database.
Google premier partner.
It does not stop here. Google Ads is constantly innovating and improving, and as a Google Premier Partner, iLEAD et al has built close relationships with Google Ads teams. This relationship means that we are kept in the loop with planned updates and can therefore inform our clients in advance!
Let’s explore the campaign options to understand how you will benefit from using them.