Digital newsroom.
The Evolution of Content Marketing in 2024
Content marketing has evolved beyond traditional formats like blog posts and newsletters. In 2024, it encompasses a broad spectrum of content types – videos, podcasts, interactive content, and even AI-generated
What You Need to Know About B2B Lead Generation in South Africa
B2B lead generation is essential for businesses in South Africa aiming to expand their client base and increase sales. In a competitive market, effective strategies for attracting and converting leads
The Importance of SEO Marketing in Various South African Industries
In today’s digital age, search engine optimisation (SEO) is crucial for any business with an online presence. SEO involves improving a website’s visibility on search engines like Google, which can
Local SEO Success for South African Businesses with Google My Business
Optimising your Google My Business (GMB) profile is crucial for local SEO and enhancing your online presence in South Africa. With more customers turning to Google to find local businesses,
Celebrating iLEAD et al’s Google Premier Partner Status in 2024
iLEAD et al kickstarted the first quarter of 2024 on a high note. We are proud to be recognised by Google as among the top 3% of companies participating in
How to Write Good Website Copy
Did you know that 41% of low-performing website content has too many difficult words? Or that sentence length in your website copy can affect the success of your site? Perhaps
Generate Leads and Drive Sales with Video Marketing
With increased internet speeds and a preference for dynamic content, video marketing stands out as an indispensable tool for brands aiming to captivate, engage, and convert their audiences. South African
Unlocking the Power of First-Party Data: Navigating the Marketing Landscape
Unlocking the Power of First-Party Data: Navigating the Marketing Landscape Keeping up with the fast-paced world of digital marketing demands unique strategic methods. In this article, we delve into the
Dominating the Digital Stage: Boost Your Brand on YouTube with Strategic Video Marketing
Most of us are familiar with the rabbit hole that is YouTube. Many an hour has been spent scrolling your feed and indulging in anything from how to get stains
How to Measure the Success of Your Online Marketing Campaigns
The key to successful online marketing is conversions. Whether it’s making a purchase, signing up for a newsletter, or filling out a contact form, these actions represent a successful engagement
Ecommerce Advertising Excellence: The Power of Google Ads in South Africa
In the dynamic ecommerce space in South Africa, leveraging Google Ads through a Google Premier Partner agency is the ultimate game-changer for your ecommerce business. These strategic actions will ensure
Online Marketing Strategies that Yield Results in South Africa
As a Google Premier Partner agency, we at iLEAD et al understand the importance of aligning online marketing strategies with Google’s insights and incorporating proven practices advocated by industry leaders.
