Digital newsroom.

How to Align Your SEO Marketing to your Unique Business Goals
Most professionals realise the importance of effective goal setting, especially in the marketing department. If not formulated correctly, goals can be elusive, arbitrary and abstract making them all the more

How SEO Services Can Benefit Your Business
For a new startup kickstarting its digital marketing or an established company looking to harness the power of an online strategy as effectively as possible, these statistics about search engine

Google Ads Management – Stop Wasting Your Money, Let the Experts Do It for You
The influence of Google is undisputed, and, as it holds the top spot of the world’s search engines by a margin of 88%, advertising on this search giant makes good

Performance Max
Performance Max – The Cutting Edge of Google Campaigns Nowadays, we, the population at large, are distracted, and who can blame us? By interacting and engaging in the digital

Leadtrekker (Using Leadtrekker to measure your digital campaigns)
Leadtrekker – The Revolutionary CRM Measuring your Digital Campaigns As consumers, we are all feeling the pressure of inflation and increasingly higher prices on the most basic of necessities.

Running Google Ads? Don’t Forget About SEO
Whether yours is a budding business or an established brand, you are likely aware of the advantages of promoting your corner of the internet to enhance brand authority, gain valued

Why use a Digital Marketing Agency in the World of Automation
Why Use a Digital Marketing Agency in the World of Automation The gradual evolution caused by digital transformation has long been on the rise. It’s not the first time

Q1 Foresight Report 2022
In 2022, businesses will accelerate their online marketing efforts aiming to establish stronger connections and emphasising their customers’ interaction with their brands. Now is the time to foster smarter decisions,

iLEAD et al has been named a 2022 Google Premier Partner
Gauteng-based digital agency iLEAD et al has achieved 2022 Premier Partner status in the Google Partners programme. iLEAD et al‘s team of experts provides an array of digital marketing services, including Search, Mobile,

Google Shopping for Small Businesses
Small business owners no longer have to navigate unchartered territories to market their online product offerings, or even feel threatened by larger corporate entities. Google Shopping Ads is an effective

SEO Factors to Consider when Launching a New Website
You’re starting a new business and you realise that it makes good sense to represent your startup online. So, the next step is to launch a website, but, with over

Google Ads strategy: How to get good at googling to advertise
It doesn’t take much convincing to realise the worth and importance of digital marketing spearheaded by Google – a driving force search engine that gives you exactly what you are