Digital newsroom.

2020 was a watershed year, and we need to spend little time on just how much changed over a short 12 months. With the severe restrictions applied in the hopes

As any search engine optimisation agency will tell you, the goal of Search Engine Optimisation is to simply drive organic traffic from a search engine results page (SERP) to your

If it’s been said once, it’s been said a thousand times: video is the future.   With increased bandwidths, more affordable data, and the continued proliferation of mobile, the latter

2020 saw an endless string of curveballs being thrown at increasingly embattled companies. Many have not recovered from the effects of lockdown. Others have stuck with the ‘skeleton staff in

We will remember the year 2020 for many things, but it’s undoubtedly the worldwide pandemic and lockdown regulations that will stand out. If you had a set digital marketing strategy

As an agency, iLEAD et al has run numerous successful Black Friday, Cyber Monday campaigns over the years, leading to valuable learnings and insights that I’d like to share with

One of the upsides of challenges is that it always comes with opportunities of innovation, which is exactly what we’ve seen happen since the COVID-19 pandemic led to complete lockdowns

In preparation for 2020’s Black Friday and Cyber Monday (aka BFCM), let’s first take a look at what’s been happening out there… Participation in Black Friday has shown a steady