Digital newsroom.

Get Ahead of the Competition with an iLEAD et al Digital Marketing Course
2020 was a watershed year, and we need to spend little time on just how much changed over a short 12 months. With the severe restrictions applied in the hopes

The Importance of a Search Engine Optimisation Strategy – An Agency’s Perspective
As any search engine optimisation agency will tell you, the goal of Search Engine Optimisation is to simply drive organic traffic from a search engine results page (SERP) to your

Maximise Your Reach with Targeted YouTube Ads
If it’s been said once, it’s been said a thousand times: video is the future. With increased bandwidths, more affordable data, and the continued proliferation of mobile, the latter

Why Every Online Business Needs a Professional SEO Agency
The proliferation of the information superhighway over the past three decades has been nothing short of a revolution. From the early days of noisy dial-up modems, to the appearance of

How Upcoming and Leading Search Engine Optimization Trends for 2021 Will Affect Your Brand
2020 saw an endless string of curveballs being thrown at increasingly embattled companies. Many have not recovered from the effects of lockdown. Others have stuck with the ‘skeleton staff in

What is Your Post-Lockdown Digital Marketing Strategy for 2021?
We will remember the year 2020 for many things, but it’s undoubtedly the worldwide pandemic and lockdown regulations that will stand out. If you had a set digital marketing strategy

Your 9 Step Guide to a Super-Successful Black Friday Campaign
As an agency, iLEAD et al has run numerous successful Black Friday, Cyber Monday campaigns over the years, leading to valuable learnings and insights that I’d like to share with

Four Predictions for Black Friday 2020
One of the upsides of challenges is that it always comes with opportunities of innovation, which is exactly what we’ve seen happen since the COVID-19 pandemic led to complete lockdowns

Black Friday and Cyber Monday: A Quick Look at the Statistics
In preparation for 2020’s Black Friday and Cyber Monday (aka BFCM), let’s first take a look at what’s been happening out there… Participation in Black Friday has shown a steady

Is Your Johannesburg Business Getting the Most Out of its SEO Agency?
When it comes to online digital marketing strategies, it is likely that most brand owners in Johannesburg struggle to keep up with the latest and greatest technology and tools. Perhaps

Does Your Digital Marketing Agency in Johannesburg Offer These Services?
New and innovative brands are popping up across Johannesburg, and the greater Gauteng area for that matter, constantly and keeping up in this competitive market is tricky. For this reason,

Looking for An SEO Agency in Johannesburg? Have a Look at Our Services Offered
Johannesburg is a fast-paced metropolis where big dreams get made. The city is a versatile environment that accommodates various developments, start-ups, and remains at the country’s fore when it comes