SEO (Search Engine Optimisation) is a term and process that businesses should have familiarised themselves with by now. Your website needs to be visible when users are actively searching for products, services and topics relevant to a business’s offerings. SEO plays a fundamental role in improving your website’s ranking in search engine results. The truth is, there are lots of misconceptions out there about SEO services—and some people think that it’s something only big companies need to worry about. But the fact is everyone needs SEO!
SEO services have changed quite a bit over the years, but the core idea remains the same: make your site easy to find. That’s why it’s important to hire an agency that knows what they’re doing when it comes to SEO best practices. If you’re looking for an agency that can help you with your SEO needs, keep reading!
The History of SEO Services
SEO has been around since the days of the early internet. It’s evolved over time as search engines have changed their algorithms to make sure they are always providing the most relevant results to users.
The history of SEO began with two Stanford University students, namely Larry Page and Sergey Brin, who were trying to figure out how they could make search engines perform better. They created Google as a way to make it easier for users to find exactly what they’re looking for when they type in keywords into the search box. This was an incredibly revolutionary idea that changed how we use the internet forever.
In the past, people were able to manipulate algorithms with black hat techniques like keyword stuffing and spamming links on other websites, which led to Google penalising sites that used such tactics with penalties like a demotion in rankings or even removal from its index altogether. This led to the birth of white hat SEO practices which focus on creating content that is valuable and engaging while avoiding any manipulation of the search engine algorithms altogether.
In the late 1990s and early 2000s, search engine optimisation was seen as an important tool for small businesses to use when they wanted to gain new customers. Since then, SEO has become even more important in attracting traffic to websites and improving rankings on search engines like Google.
The Role of SEO for Future Success
Search engine optimisation is not an easy job and requires constant monitoring. It takes time to see the results of any SEO efforts. It’s important to keep track of how well your website is performing in order for you to know which changes or any improvements need to be made. If done correctly, SEO can have a positive impact on both conversion rates and brand awareness.
If you are looking for advice on how to optimise your website for search engines like Google, there are many resources available but with the assistance of a Google Premier Partner agency, you reap the awards through expert advice and practices.
iLEAD et al is such a Google Premier Partner agency that has its roots firmly intact in various SEO services. Having implemented various comprehensive case studies, written thousands of SEO articles, and countless Google Ads campaigns rolled out, we can offer businesses, both big and small, SEO services that will put your website at the forefront of your industry and area of expertise.
We approach our SEO assessments according to our clients’ unique needs; therefore, a bespoke SEO services solution will consider the following criteria:
- Site analysis: Website performance and recommendations.
- Keyword recommendations targeting user intent.
- Content analysis: Is Google reading and promoting your copy?
- Bespoke SEO package that incorporates all website optimisation tactics and solutions.
Your SEO Partner
When you choose iLEAD et al to implement a sound website optimisation strategy, you will gain access to qualified, leading experts and copywriters that can guarantee your website’s organic success by populating it with relevant, educational, authoritative content.
Our SEO services are tailored to ensure your website complies with the most recent SEO best practices, the first step in improving user experience and much-needed website leads generated naturally.
Search engine optimisation remains the obvious choice if you’re looking to increase your business’s marketing efforts, visibility, and subsequent performance in an affordable manner.
iLEAD et al have been securing our clients’ online successes for more than a decade. If you’re ready to reap the benefits of our highly effective SEO services, send us a message and we’ll get back to you!
