Content marketing services.

Copywriting vs Content Writing Services

Copywriting and content writing are the two main branches of professional writing. Copywriting refers to the written content that is used for marketing purposes, while content writing is a similar activity that is used to attract readers to a blog, a website, or a specific part of a website, like an article or product description. At its core, content marketing services should resonate with your target reader in a way that interests and educates them to tell your brand’s story.


iLEAD et al’s copy department excels in writing that engages, sparks conversation and increases our clients’ brand authority and awareness.

Let’s delve into the many copy services on offer:

Our services

SEO copy

SEO copywriting is the process of writing content for your website that will appeal to your potential customers and entice them to make a purchase. The goal of search engine optimisation (SEO) is to increase online traffic to your web pages using a variety of methods, including keyword insertion and content creation. View an example here.


Blog Posts

Quality blog posts are important for businesses to build their online reputation and influence and drive more traffic to the website. Blog posts can be utilised in many ways such as sharing on social media channels, commenting on relevant sites, growing organic traffic, and establishing your brand as a driving force within your area of expertise.


Press Releases

Ready to tell the world about your new start-up, or even a new product or service? Let us assist you in writing a quality press release. By getting the word out that you have something to offer, you can reap the benefits through an increase in interest, traffic, and sales.


Website Copy

As the yearly seasons change, so do the fashion, the many trends, and flavours. Your website is also viewed as such, and an outdated platform can do more harm than good for your business. This is where a website rewrite comes in handy, as it rejuvenates your brand’s look and feel and ensures a much-needed facelift. Our user-friendly copy invigorates a better user experience and ultimately improves your overall search ranking. 


Thought Leadership

As the world’s largest online portal for professionals to connect and learn, LinkedIn offers your business an ideal opportunity to tell people who you are, what your business represents, and what you are doing. Whether you’re involved in CSI initiatives or want to establish your expertise as an influencer within your industry, a thought piece will highlight opinion, impact and analysis. 


Video Scriptwriting

Creating thought-provoking video content for your website or YouTube channel will allow you to reach your target market in a more personal and effective way. With captivating video copy, you can craft a script that resonates with your audience. From explaining the benefits of using your products or services, to highlighting your company culture and values, video is the best way to connect with consumers on a deeper level. 


Social Media Copy

Social media platforms allow brands to better engage with their audiences. You need to be mindful of the many formatting and targeting requirements that will encourage the user to engage with your copy. Whether your preferred tone is professional, witty, or educational, we can easily customise a bespoke social media content strategy that effortlessly tells your business’s story. Our tailor-made content solutions will promote your brand in all its diversity, whether you need to inspire your followers or showcase your products or services via Facebook, Twitter, or Instagram. 



No matter what the language, one thing is clear: The accuracy of your communication depends on a quality translation. Whether you need to update brochures or catalogues, formal communication with a different target group, or simply want to establish a presence in many languages, we can assist. 


Copy Editing Services

Perhaps you already have a stable of crafty copywriters but require copy editing services that secure the facts and avoid embarrassing spelling errors. It is an important aspect of any business’s marketing efforts as it presents the company in a professional light and shows that it follows the rules of language. It is also very useful when trying to convey a specific message to eliminate any confusion or miscommunication to the reader.

iLEAD et al can assist with copy editing services that include:

  • Website copy adhering to SEO best practices
  • Newsletters
  • Company profiles and bios
  • Whitepapers
  • Reports/Internal documentation
  • Blog articles and other promotional pieces




Choosing the Right Content Services for your Business

Whether you’re launching a new business or want to build on your existing offerings, it’s tempting to take on as much work as possible. However, spreading yourself too thin can be a mistake. Instead, try to focus on your strengths and provide a service that you can be proud of. This will help you gain the confidence of potential clients and build your reputation.


Choosing the right digital marketing agency for your business can be challenging and entails more than just fancy words. The best digital marketing agencies should be able to help you achieve your business goals through a variety of services, be it content marketing, website design, or social media management.


Opt for the professional copy services of an established digital marketing agency and Google Premier Partner, namely iLEAD et al. Our copywriters are highly experienced in creating engaging copy that converts visitors into customers. It’s not just about writing great copy! We also provide ideas and strategies to ensure your project’s success.

Contact us to Set Up an Introductory Call

We invite new and existing clients alike to book a 1-hour session with our copy team. Together we’ll address your content woes with bespoke copy services and solutions.


The structure of such a session will explore:

  • Initial assessment of your business’s existing online content
  • A fill-in survey to further assess your business’s content needs and requirements
  • A proposed content marketing strategy
  • Defining the balance between on- and off-site SEO: An introduction

The outcome of such a session enables you to sit back and relax while we compile a sound and solid content marketing strategy. Our comprehensive content packages adhere to your business objectives, are flexible and completely bespoke. Get in touch today!

Scroll to Top

Quick contact.

Your privacy is important to us. By submitting your information, you agree to iLEAD et al's privacy policy, available by clicking here.*