Digital newsroom.
Attending a Corporate Digital Marketing Training Programme?
As we move further into the new year, it seems that digital marketing in 2021 is set to be dominated by an increased use of AI and Machine Learning (ML)
The Importance of Having Experts Manage Your Google Ads Campaigns
There seems to be little doubt that the future of marketing lies firmly in the realm of digital. While legacy media may never disappear completely, by its very nature (that
An SEO Service Provider’s Advice – How to Manage Your On-Site SEO Factors
In a hyper-competitive digital landscape, marketing managers and business owners are faced with the on-going challenge of reaching their customer base at the right times in their purchasing cycles. This,
Q1 Foresight Report 2021
2020 is finally behind us! And as 2021 continues to inspire us with a renewed sense of hope, we nonetheless understand that there has been a fundamental shift in the
Get Ahead of the Competition with an iLEAD et al Digital Marketing Course
2020 was a watershed year, and we need to spend little time on just how much changed over a short 12 months. With the severe restrictions applied in the hopes
The Importance of a Search Engine Optimisation Strategy – An Agency’s Perspective
As any search engine optimisation agency will tell you, the goal of Search Engine Optimisation is to simply drive organic traffic from a search engine results page (SERP) to your
Maximise Your Reach with Targeted YouTube Ads
If it’s been said once, it’s been said a thousand times: video is the future. With increased bandwidths, more affordable data, and the continued proliferation of mobile, the latter
Why Every Online Business Needs a Professional SEO Agency
The proliferation of the information superhighway over the past three decades has been nothing short of a revolution. From the early days of noisy dial-up modems, to the appearance of
How Upcoming and Leading Search Engine Optimization Trends for 2021 Will Affect Your Brand
2020 saw an endless string of curveballs being thrown at increasingly embattled companies. Many have not recovered from the effects of lockdown. Others have stuck with the ‘skeleton staff in
What is Your Post-Lockdown Digital Marketing Strategy for 2021?
We will remember the year 2020 for many things, but it’s undoubtedly the worldwide pandemic and lockdown regulations that will stand out. If you had a set digital marketing strategy
Your 9 Step Guide to a Super-Successful Black Friday Campaign
As an agency, iLEAD et al has run numerous successful Black Friday, Cyber Monday campaigns over the years, leading to valuable learnings and insights that I’d like to share with
Four Predictions for Black Friday 2020
One of the upsides of challenges is that it always comes with opportunities of innovation, which is exactly what we’ve seen happen since the COVID-19 pandemic led to complete lockdowns
