Why Use a Digital Marketing Agency in the World of Automation
The gradual evolution caused by digital transformation has long been on the rise. It’s not the first time that we have to integrate more advanced software applications or see new tech tools introduced in the workplace to enhance efficiency and boost productivity. Still, this is only a small drop of innovation in a big ocean of change.
The Change is Anything but Gradual
With the global pandemic and its resulting lockdowns, this gradual evolution turned into an avalanche of transformation. Brands were forced to speed up implementation plans and strategies that extended years in advance. Suddenly, digital transformation defined the workplace and was essential to our ability to work. Now, post-pandemic, the workplace is slowly realigning itself to establish an effective balance between “slow and steady wins the race” and the adoption of large-scale technological innovation.
What has inevitably left its imprint on brands is the advances made in automation. With its almost endless list of advantages, automation processes have arguably been the golden nugget that the business world has been awaiting. Increased workflow efficiency, digitisation of admin processes, enhanced productivity rates, more effective use of resources, cost-saving, and much more have made it transparent that we now live and work in a world of automation… and that’s not about to change any time soon.
The Customer is the Pulse of Automation in Digital Marketing
Automation gives marketers a renewed focus on customer-centricity and personalisation in messaging. What makes tech advances in marketing so valuable is that it gives us access to real-time data about customers as we can now hone in on their wants, needs, and behaviours and tailor messaging to drill down on what customers truly need when they are most receptive. Automation can then deliver the content directly to the customer and at scale.
Brands have reported major successes with the implementation of automation in their marketing efforts:
- 63% of brands reported increased sales and ROI outperforming their competitors.
- 80% of marketers saw a marked increase in the number of leads.
- 77% of marketers saw an increase in conversions.
- 30% of customer support costs have been saved with the use of chatbot technology.
Automation advances have minimised the time and effort it takes to deliver communications to optimise campaign performance. Real-time changes in campaign spend amount to significant cost-savings. So too can we identify and leverage customer engagement with quick and personalised responses. This encourages lasting customer relationships and increases ROI. To further strengthen the focus on personalised engagement, automation offers brands the ability to better predict customer conversions giving them the ability to guarantee successful conversions with the most effective and relevant content.
Taking it a step further is Artificial Intelligence (AI) and machine learning applications, such as chatbots, that automate data delivery or draw potential customers to webpages or other online resources that encourage sales or further engagement. Overall, automation does the hard labour for brands so that they can scale their efforts to better target customers and maximise that which works.
On the downside, automation technology doesn’t come cheap, and, though it translates into cost-saving in the long run, it also requires a significant initial investment. Brands must have a solid strategy in place to minimise the complexity and frustration usually paired with change and boost its success rate. A good starting point is to consider your marketing goals and keep them at the forefront as you set automation in motion. As Mark Weidner puts it, “Machines can’t replace human planning, but they can empower people to build smarter strategies and then optimise their execution”.
Let iLEAD et al Navigate You Through the World of Digital Marketing Automation
To really stay ahead of the digital transformation curve, it’s time to assess how automation can benefit your brand’s digital marketing. As a leading digital marketing agency, ranked among the top 3% of Google’s Premier Partners, we are at the cutting edge of digital marketing innovation. Our expertise in Google Ads, SEO, copywriting and much more ensures that we keep our finger on the pulse of the latest advances. If you want to drive digital transformation in your digital marketing, let us assist you by starting at the very beginning – a digital strategy. Our celebrated approach to strategy is all in the name, iLEAD et al: Innovation Leads to Effective Amplification of Digitally Enabled Technologies Accelerating your Leadership potential. Contact us to position your brand at the forefront of digital marketing innovation.
