For a new startup kickstarting its digital marketing or an established company looking to harness the power of an online strategy as effectively as possible, these statistics about search engine optimisation (SEO) should make you sit up and take note:
– Organic search drives over 53% of all website traffic and the first five organic search results account for almost 68% of clicks.
– According to 49% of marketers, organic search has the best ROI of any other marketing channel.
– SEO reduces the cost of customer acquisition on average by approximately 87%.
As a tried-and-tested method, SEO services have proven their effectiveness time and again. Simply put, SEO improves a website’s ranking on the search engine results pages (SERPs) – prime property when it comes to online real estate. Enlisting SEO services can help you claim a prime spot, ensuring your business gains as much as possible from organic search.
The Benefits of Occupying a Prime Spot on the SERPs with Good SEO
SEO services can unlock a range of advantages for your business to tap into. Let’s consider what’s in store for you when brushing up on your business’s SEO:
It creates a pathway to your door. It’s a fact that organic search generates the most website traffic. Businesses with an online presence want to ensure that their websites are regularly frequented by visitors which results in increased engagement and conversions. This grows their customer base and ultimately feeds into their bottom line. Still, if searchers can’t find your digital door, then they won’t be able to enter it. SEO establishes a pathway for them to follow to your website. From there, you have to make sure that you have a high-quality website that can take care of the rest.
It establishes you as an industry authority. In the eyes of search engines, like Google, a well-ranking site is one that can be trusted. SEO services place your business in a position where Google acknowledges it as a leading authority in the industry online and, in turn, customers connect with a brand that they consider to be trustworthy and credible. Building this reputable digital reputation takes time and is best achieved with a long-term SEO strategy with a strong focus on quality content that proves you to be a voice of authority that customers and search engines will listen to.
It connects you with new customers. You may have an understanding of who your target consumer is, and this is useful when marketing to a defined audience (which is the case with pay-per-click (PPC) advertising), but SEO services can stretch your business’s reach out farther than you may expect appealing to a larger, less defined demographic with intent. This means you connect with potential new customers at various stages of the buyer funnel getting the opportunity to usher them to your door. And, with informative analytics data to boot, you gain a deeper insight into the needs of your customers which gives you the upper hand in tailoring your offering to best appeal to them.
It makes for memorable experiences. Like any good business, Google’s priority is to give its customers what they need as quickly and easily as possible which is why the search giant has become an expert at identifying a positive user experience and can discern whether your site is meeting your audience’s needs. Good user experience is arguably the lifeblood of a successful website and, luckily, good SEO includes optimal user experiences.
It is budget friendly. A major plus of SEO services is that it is affordable in comparison to other online marketing options. Not only does it allow you to boost your brand for less, but your return can also be significant. Though it takes time to generate a return, it is usually worth the wait and will pay off long in advance. It will need some nurturing, though, and must be managed continuously to produce the sweetest rewards later on.
Reap the Amazing Benefits of SEO Services with iLEAD et al
When it comes to compiling an SEO strategy that will serve your business online in the long term, there’s no need to shop around for quality SEO services or to do it yourself. iLEAD et al is a leading digital marketing agency with a firm grasp of the digital marketing landscape. Our specialist team can expertly manage your SEO efforts, from strategy and setup to management and delivering results. Contact us today for a bespoke SEO solution that will work best for your business.