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Leadtrekker (Using Leadtrekker to measure your digital campaigns)
Leadtrekker – The Revolutionary CRM Measuring your Digital Campaigns As consumers, we are all feeling the pressure of inflation and increasingly higher prices on the most basic of necessities.

Running Google Ads? Don’t Forget About SEO
Whether yours is a budding business or an established brand, you are likely aware of the advantages of promoting your corner of the internet to enhance brand authority, gain valued

Why use a Digital Marketing Agency in the World of Automation
Why Use a Digital Marketing Agency in the World of Automation The gradual evolution caused by digital transformation has long been on the rise. It’s not the first time

Q1 Foresight Report 2022
In 2022, businesses will accelerate their online marketing efforts aiming to establish stronger connections and emphasising their customers’ interaction with their brands. Now is the time to foster smarter decisions,

iLEAD et al has been named a 2022 Google Premier Partner
Gauteng-based digital agency iLEAD et al has achieved 2022 Premier Partner status in the Google Partners programme. iLEAD et al‘s team of experts provides an array of digital marketing services, including Search, Mobile,

Google Shopping for Small Businesses
Small business owners no longer have to navigate unchartered territories to market their online product offerings, or even feel threatened by larger corporate entities. Google Shopping Ads is an effective

SEO Factors to Consider when Launching a New Website
You’re starting a new business and you realise that it makes good sense to represent your startup online. So, the next step is to launch a website, but, with over

Google Ads strategy: How to get good at googling to advertise
It doesn’t take much convincing to realise the worth and importance of digital marketing spearheaded by Google – a driving force search engine that gives you exactly what you are

Q4 Foresight Report 2021
As we’re contemplating the future of a ‘post-COVID-19 world,’ the majority of consumers and the general workforce are expecting brandsand businesses to improvise and adapt both leadership roles and innovation.

YouTube Ads – The missing digital marketing link for South African businesses
Last year’s global lockdown has forced many of us to turn to our mobile devices for everything from connecting with family and friends to learning how to do household DIYs.

eCommerce Advertising
Even though the global pandemic has influenced and limited our movement patterns to shops and malls, technology has for some time now dictated that these limitations are no longer a

Q3 Foresight Report 2021
The annual Women’s Month celebration reminds us of the importance and urgency of societal transformation, which at its core is a cause that promotes generosity and inclusivity. Indeed, despite the