Digital marketing is transforming the way companies approach their marketing strategies, with agencies like iLEAD et al taking the reigns as specialised marketing experts. As a Google premier partner, iLEAD et al is the go-to Google ads agency to take your business marketing to the next level.
Working With a Google Premier Partner
An agency qualifies as a Google premier partner when it continuously meets three requirements set out by Google, including:
- Certification
- Ad Spend
- Performance
Working with a Google ads agency places you in the prime position to work with experts in the digital marketing field. With us, you can access digital marketing services that include search, mobile, video, display and shopping advertising. Placing your business with a Google ads agency, like iLEAD et al, guarantees that your marketing is in the hands of a reputable agency that is approved and favoured by Google.
With a direct link to Google, our specialists can structure various campaign types across multiple channels to reach your advertising goals. Our teams adhere to the specific Google Premier Partner guidelines that require us to consistently work and improve on the mechanics that is Google Ads. As a Google Premier Partner, we are part of the elite 3% of agencies that qualify each year, making us the perfect partner for your business.
Google Ad Campaigns
Using different ad campaigns allows you to reach your target audience across various stages of their digital journey. Different ad campaigns can include:
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Search Campaigns:
This is the best way to reach those who are actively searching for your products or services. With over 40,000 searches every second on Google, you want your business to show up. Your search ads will appear on Google’s results page and if the rankings are on par, your business will show up on page one, making it easier for your target audience to find you.
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Shopping Campaigns:
Performance Max campaigns are the perfect way to generate sales and revenue. These campaigns are measured using conversion values and we use the product data to ensure that there is accurate reporting on your eCommerce site. They allow for dynamic prospecting where tailored ads are shown to possible clients who are in the market for products like yours.
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YouTube Campaigns:
YouTube is the second largest search engine and offers you a reach beyond Google. It offers a variety of campaigns that target a range of audiences to ensure you reach your ideal audience. These campaigns allow you to showcase your brand in a creative and interesting way. Google’s algorithms know what products its users are planning to buy, so while a possible client is watching a video on YouTube your ad will be displayed.
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Local Campaigns:
If attracting people to your shop is your goal then running a local campaign is the way to go. These campaigns are extremely affordable taking into account that they promote your business across all of Google’s properties. These include Google Search Network, Google Maps, YouTube and Google Display Network.
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Display Campaigns:
Reach the right people while they’re browsing platforms like YouTube and Gmail with ads that convey your relevant message. Google’s Display campaigns give you the widest reach across the search engine whether you want to target large numbers of people or a specific audience.
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App Campaigns:
This campaign requires minimal input but can provide maximum results. Your app is advertised across Google and YouTube and encourages users to download and use your unique app. App campaigns have two subtypes, App install drives the installation of your app, and App engagement encourages users who already have your app to start using it.
Work With Us
Understanding the different campaign types and what each can mean for your business is important, but it is not the last step in optimising your marketing. We can assist you in a range of other ways including:
- Digital strategy and consulting
- Location-based marketing
- Digital audits
- SEO
- Copywriting
Our comprehensive service offering allows you to tap into the latest in digital marketing innovation. At iLEAD et al we are here to assist you to optimise your digital marketing and, as a Google ads agency, provide you with a direct link to Google.
Visit our website today for more information or reach out to us to schedule a consultation.
