The (still) Bright (but o so confusing) Future of Digital Marketing.

What’s the Current Status of Digital Marketing?


Currently, digital marketing mainly involves the use of various digital channels, such as search engines, social media platforms, email, and websites to reach and engage with customers. Strategies include search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.


Where’s Digital Marketing Heading?


In the future, digital marketing is likely to become even more personalised, data-driven and automated.


Some possible developments include:


  • Increased use of artificial intelligence (AI) and machine learning (ML) to personalise marketing messages and improve targeting.
  • Greater use of virtual reality (VR) and augmented reality (AR) to create immersive and interactive customer experiences.
  • More emphasis on voice search optimisation, as the popularity of voice assistants such as Amazon’s Alexa and Google Assistant continues to grow.
  • Greater use of real-time data and analytics to make more informed decisions about targeting, messaging and budgeting.
  • Greater use of chatbots and other automated customer service tools to improve customer engagement and reduce costs.
  • More use of influencer marketing, and the growth of micro-influencers, who have smaller but highly engaged audiences.
  • Greater use of programmatic advertising, which uses data and AI to automate the buying and selling of digital ad space.

How Can We Adapt Our Digital Marketing Strategies to be Future Fit?


The problem we face as marketers is that more Gen Z users will be reaching the age of maturity soon. This means that we will have to change our tactics that cater to Gen X and boomers as they will soon be redundant.


Gen Z wants a memorable experience meaning that our digital marketing efforts need to be more precise and effective. Most professional digital marketers believe that Gen Z and millennials will be the target audience and require a highly responsive and modified marketing approach.


The Future of Digital Marketing


Overall, the future of digital marketing will likely focus on using technology that creates more personalised and engaging customer experiences while being more data-driven and automated. This will require companies to keep up with the latest digital marketing trends and technologies and be open to new ways of engaging with customers.


If the future of digital marketing (or the present for that matter) seems too daunting and challenging for you, please reach out to the team at iLEAD et al for assistance. We are here to guide you through the various elements of your digital marketing journey.

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