YouTube Campaigns offer a range of ad types that you can utilise and, like other campaigns, you can choose the audiences you want to show your ads to. Besides your imagination, there really is almost no limit when it comes to your options in the video advertising space. We know that most businesses have one primary goal – sales – and you might wonder how exactly a platform, which is mostly known for brand awareness, will help you achieve this.
Why YouTube campaigns will work for you.
Let’s be transparent about this: the return you achieve on YouTube will not equal the return you achieve on intent-based campaign types, like Search or Shopping, but don’t forget one very important factor – users spend a lot of time researching their options before making an actual purchase or choosing a service provider, and, as the digital landscape increases, so does the volume of touch points. We strongly believe in an omni-channel approach for every business, which includes social media, search engine optimisation, Google Ad solutions and, yes, even offline advertising. Every touch point in the user’s journey to you matters and YouTube should definitely be one of them.
Although there are a large portion of users who consume videos unrelated to your business and who, for example, sit and watch music videos or happy animals, Google’s algorithms know what these users are also planning to buy and what their interests are. For this reason, we use audience targeting based on user behaviour. So, even if 10 people are watching the same video, Google will only display your ad to the one user who matches this targeting group. Another option is to show your ads on videos or channels that you know users watch when doing research on the service or product you provide. This and many more options are available to you.
What about the content?
Your video ad options.
Skippable in-stream ads:
Video discovery ads: