Most of us are familiar with the rabbit hole that is YouTube. Many an hour has been spent scrolling your feed and indulging in anything from how to get stains out of clothing to the latest movie trailer or vlog containing your favourite celebrity or influencer. Indeed, YouTube is very much a part of our daily lives, sometimes to connect with an authentic community of creators, or to seek enrichment, education and even relaxation through relevant and engaging video content. Despite the reason for tuning in, the world population is definitely tuned in, in its billions, with more than two billion users interacting with the platform on a monthly basis. Next to Google, YouTube is the second largest search platform out there. So, it makes perfect sense to add video marketing on this powerhouse platform to your marketing arsenal.
For businesses, video marketing should not be seen as optional any longer. Consider that over 90% of people surveyed globally say they have discovered new products or brands on YouTube. In addition, there is a long list of reasons why this platform can be so impactful as a marketing tool
The Advantages of YouTube Video Marketing
1. Unparalleled Reach
With the potential to reach 49% of internet users, this video marketing stage attracts a vast audience. It allows businesses to target specific niche groups within this unmatched audience base because YouTube hosts a large variety of content that appeals to various audiences. With availability in over 100 countries and 80 different languages, it is equally effective whether you aim to focus on specific target groups or to get your brand seen by as many viewers as possible. Additionally, the platform is accessed across many devices, including mobile, tablets, desktops and connected TV
2. Enhanced Brand Visibility
Leveraging YouTube for video marketing increases brand visibility exponentially. With its impressive search engine optimisation (SEO) capabilities, your presence on YouTube will guarantee a better ranking on Google’s search engine results pages, thereby boosting your brand’s online presence overall. It is also important to optimise your YouTube content for SEO to ensure increased visibility, more engagement and enhanced brand awareness. You can tap into a relevant audience and boost SEO by, for example, using relevant keywords in your video titles, descriptions and tags, creating informative content that people would want to watch and promoting your videos on other websites and social media.
3. Increased Website Traffic
YouTube video marketing not only increases the time that users spend on your website, but your videos also drive more traffic to your website. In other words, they will help you in retaining current customers while also attracting new ones. It is speculated that 80% of internet traffic will be linked to video marketing in the near future. Through strategic calls-to-action in your videos, you can guide users to your website. You can also add clickable links in video descriptions, annotations and end screens, allowing you to forge a path for viewers to explore your products and services with ease.
Other amazing advantages of YouTube video marketing include diverse content formats to allow you to experiment with the types of content that work best for your objectives; monetisation opportunities through ad revenue allowing you to introduce a potential additional revenue stream; and flexible budget options which affirm YouTube’s cost-effectiveness compared to other forms of video marketing
Alleviating Some of Your Potential Video Marketing Concerns
“I don’t know how to produce top-quality video content and am concerned about the cost of production.”
Quality video content doesn’t necessarily mean videos with the highest production value. Nowadays, our access to excellent technology allows us to produce visually attractive videos with ease at a fraction of the price. Quality content is determined instead by how attuned your videos are to your customers’ needs, how well your content is aligned with your objectives, how effectively they showcase your expertise, etc.
“How can I compete with the masses of content currently available on YouTube?”
YouTube indeed contains a vast sea of content that may affect your competitive edge, but the key is to target a smaller, niche audience and focus your efforts on creating content that is unique and valuable to them. Don’t overlook the power of SEO to increase your business’s visibility either. Consistent and authentic content will aid you in building a loyal audience over time.
Let iLEAD et al Steer Your Video Marketing to Success
Consult our team of online marketing experts on how to put your business in front of your ideal audience by tapping into the exciting opportunities that YouTube video marketing holds. Contact us today to learn more
