The key to successful online marketing is conversions. Whether it’s making a purchase, signing up for a newsletter, or filling out a contact form, these actions represent a successful engagement with your audience. The conversion rate constitutes the percentage of users who have completed a desired action. Calculate these conversion rates and set up goals in your analytics platform to track these interactions.
Search Engine Optimisation (SEO) is Integral to Online Marketing
Your website’s search engine optimisation (SEO) informs your website’s ranking on search engine results pages (SERPs), organic traffic and keyword performance. A rise in these metrics represents SEO success as your website is visible to a relevant audience and is effectively attracting organic traffic.
Making the Most of Your Paid Marketing Efforts
If your online marketing strategy involves paid advertising on platforms like Google Ads, then it’s important to track your cost-per-click (CPC) to ensure your budget is being spent efficiently. The CPC refers to how much you pay for each time a consumer clicks on your ad. It’s also necessary to determine your Return on Investment (ROI) to evaluate the financial success of your campaigns. Your ROI measures how much you invested or spent on your campaigns in relation to how much you have earned. A positive ROI confirms that your marketing efforts are generating revenue beyond the cost of investment
User Experience (UX) Metrics Delve Deeper into What Users Want
Tools like heat maps offer a visual representation of user activity on your website showing you what users like, don’t like and tend to ignore. It allows you to visualise where users click, how far they scroll, and which areas of your site they spend the most time on. Improving user experience can make a significant difference in the success of your online marketing campaigns
Don’t Stop Working on It
Unlike the majority of companies who tend to avoid monitoring their online marketing, your initial efforts shouldn’t go to waste. Ongoing adaptation and optimisation will ensure online marketing success. Regularly review your KPIs, analyse the data and determine which areas need to be improved upon. Experiment with different strategies and messaging to refine your approach as much as possible
Partner with Proven Experts in Online Marketing
Optimal online marketing performance is not a one-time thing. It takes continuous input and dedication to guarantee ongoing success. Experts will keep their fingers on the pulse of your campaigns, ensuring that your KPIs are reached, and your goals are met at all times, and focussing on producing continuous results to ultimately increase your overall ROI.
Why do it yourself when you can rely on the qualified team at celebrated Google Premier Partner agency iLEAD et al to do it for you? Get in touch with us to learn more about our comprehensive offering.
