In the dynamic ecommerce space in South Africa, leveraging Google Ads through a Google Premier Partner agency is the ultimate game-changer for your ecommerce business. These strategic actions will ensure a targeted ecommerce advertising approach which will keep you ahead of the competitive curve.
1. Start Off with Clearly Defined Objectives
Map out your objectives so that your campaigns and measurement strategies are aimed at achieving specific goals, including, for example, building awareness, driving sales, or capturing leads.
2. Put an Ecommerce Advertising Keyword Strategy in Place
When you understand local search behaviour and integrate region-specific keywords in your campaign, you will be able to craft a comprehensive keyword strategy that is tailored to the South African audience. A Premier Partner digital marketing agency can conduct in-depth keyword research to ensure that your ads resonate with your audience.
3. Infuse Cultural Relevance into Ecommerce Advertising Copy
Be aware of your audience’s cultural nuances and infuse these into your ecommerce advertising copy to create more relevant, accessible, and compelling ad copy. This establishes a connection between you and your audience and increases the likelihood of conversion.
4. Don’t Forget About Mobile Optimisation for On-the-go Shoppers
A whopping 77% of South African consumers purchase products on their mobile phones. This is a compelling reason to optimise your Google Ads for mobile. In doing so, you create an enhanced user experience that will appeal to on-the-go shoppers.
5. Align Creative Assets with Your Brand
Your ecommerce advertising campaign’s effectiveness can be improved drastically if quality creative is used to attract your audience’s attention. Make sure to align creative assets to your unique brand by emphasising your brand’s benefits, showcasing the products’ benefits, and emphasising how to make a purchase. Using various headlines, images and video variations will allow you to boost conversion rates.
6. Implement Ad Extensions for Enhanced Ecommerce Advertising Success
Ad extensions provide additional information to encourage clicks. Ad extensions can be optimised to increase the visibility and impact of ecommerce advertising campaigns. There are various types of ad extensions depending on your unique objectives, including location, product, site link, callout extensions and more.
7. Opt for Data-driven Decision-making and In-depth Insights
To tap into optimal performance and achieve a return on investment, the power of data should not be underestimated. You can learn more about user behaviour by implementing tracking and analytics tools while data analysis can allow you to constantly refine your ad campaigns. Considering the focus on regulations around consumer privacy, it is necessary to implement first-party data strategies.
8. Re-engage with Dynamic Remarketing
Remarketing allows you to show more targeted ads to users who have already interacted with your website. Showcase personalised ecommerce advertising product recommendations in your ads based on users’ browsing behaviour.
9. Keep the Campaign Learning Period in Mind
Optimisation allows you to improve results and reach your objectives faster. But a necessary starting point is to consider your campaign’s learning period. These learning periods vary by industry and data size because the algorithm learns faster if it receives more data. Learning periods can extend past three months, where the first few weeks should be allocated to learning and accounting for conversion delays, two to eight weeks for assessing performance during testing and evaluation and three or more months to gradually expand successful strategies to other campaigns.
10. Manage Bids Strategically for Enhanced Ecommerce Advertising
Bid management allows you to strategically lower or raise bids on particular keywords giving you control of how much you spend when bidding for placement on search engine results pages (SERPs). A Premier Partner agency is well-versed in bid management and will employ advanced bidding techniques, such as value-based bidding or target ROAS, to optimise your advertising budget and maximise the efficiency of your ad spend, resulting in a favourable return on investment.
These strategies are by no means exhaustive, and a Premier Partner agency will implement these and other tricks of the trade to make sure that your ecommerce advertising achieves the best possible results.
iLEAD et al Can Offer You Stellar Premier Partner Services
The above techniques are utilised by the experts at iLEAD et al to offer our customers excellent service and top-class results on their ecommerce ads every time. We keep on top of our Google Ads game to offer you the full scope of advantages that come with online advertising. Let us assist you with your Search, Shopping, YouTube, Display and Discovery campaigns, and more. As a Google Premier Partner, we can keep you in the loop when it comes to the latest Google innovations and updates. Stay ahead of the pack with iLEAD et al. Contact us to learn more.
