Shopping campaigns.

Google Shopping Campaigns allow retailers to promote their products across Google’s vast network. Shopping Campaigns are measured based on conversion values and we rely on eCommerce and product data to ensure accurate reporting. When all these elements are in place, the results are pure magic! Our reporting will include return on ad spend (ROAS) that can be drilled down to product level, allowing us to make informed decisions and grow your business.

 

iLEAD et al primarily makes use of Smart Shopping Campaigns where we are able to move beyond search intent. Hang on… what does this mean?

How it works.

Let’s take a step back. By default, your Google Shopping ads are shown within the Google Search Network, which consists of Google Search, Google Maps, Google Images, Google Shopping and more. These are shown to users who are actively searching for your product or product category.

 

However, when set up correctly, we can and will extend your ads to reach even further to include the use of these features:

Dynamic remarketing:

Showing tailored ads to users who have visited your website and, more specifically, following users with the products or related products they were looking at.

Dynamic prospecting:

Showing tailored ads to users who are in the market for products like yours.

This feature then also extends your ads across a larger and more extensive range of channels, including:

Google display network:

The GDN consists of thousands, if not millions, of websites that allow Google to run advertising on their websites.

YouTube

Gmail

Who can run shopping campaigns?

Shopping campaigns are open to all retailers who adhere to Google’s Shopping Ad Policies. Even though there are some restricted products, we advise you to talk to us about your business to see how we can assist you.

What’s next?

Contact iLEAD et al. We work closely with our clients to tailor solutions based on the goals you want to reach and will advise you on the best approach to take.

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