Google Discovery Campaigns allow you to reach your customers across a range of Google networks, including Gmail, YouTube Home, YouTube Watch Next feeds and Google Discover. Combining these channels with an audience segmentation of your choice gives you the perfect opportunity to reach your ideal customers while they are browsing these platforms.
Discovery campaigns offer two ad types containing a selection of image creatives, logos and text:
Single image discovery ads
Multi image carousel ads
Google then uses your assets and serves them in various sizes and combinations to your customers. After running for a certain period, we are provided with stats for each of the assets in the ad. Using this information, we can perform constant A/B testing and improve the creative elements as we go.
Discovery Campaigns use automated bidding options to reach conversion goals, which gives you the opportunity to maximise your conversions or your target cost per acquisition. We choose the goal and bidding based on your objectives.