OUR DIGITAL MARKETING SERVICES – COPYWRITING

COPYWRITING

COPYWRITING

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Copywriting

Search engines like Google have one aim – to provide the online resource users are seeking. Because website users are becoming smarter by the day, they don’t have time for all the bells and whistles that flashy websites offer; they want straight-to-the-point, relevant answers. Here at iLEAD et al, we understand what draws, engages and enthrals prospective customers, and how to leverage this knowledge in helping you seal that deal. This is the very reason why we make use of industry-leading copyeditors, copywriters and creatives to help boost your website SEO and audience interaction through high-quality content.

Impressive Content Leaves a Lasting Impression

Seven seconds – that is all it takes to make an impression on a new acquaintance. Traits such as trustworthiness may take even less time to gauge, according to research. The written word, however, might not be as forgiving in this department, as content needs to instantly grab attention in order for customers to click. Website users usually prefer not to dawdle on a page that doesn’t offer any insight of interest. To determine whether your website’s content is effectively reaching your audience, there are a few questions you can ask yourself:

  • Is this content engaging, informative, instructive or persuasive?
  • Does the content accurately represent my brand’s personality?
  • Will these words be relevant to readers seeking my product or service?
  • Does my content lay the foundation for future sales?
  • Is my website’s content free from spelling and grammar errors while remaining conversational?

As seen above, it is easy to understand why most successful businesses leave their copywriting up to the professionals – and that is where we at iLEAD et al boast our expertise.

The Importance of SEO Copywriting

SEO (Search Engine Optimisation) involves the measures one can implement on a website to ensure it ranks organically higher on a search engine. Ranking higher on the list of search results means greater audience visibility, which inevitably leads to increased website traffic. There are many technical steps one can take to improve SEO, such as page speed, mobile-friendliness, and outbound and inbound links, but the right content is also essential. SEO copywriting is technical in that it makes use of carefully selected keywords and phrases to fine-tune your website to the ever-changing algorithms of search engines like Google. On the other hand, readability ranks too, and top-tier content should not be compromised for the sake of keyword stuffing.

Between strategic keywords, regular content posts, and Google’s idea of quality content (E-A-T, or Expertise, Authoritativeness and Trustworthiness), we don’t blame our clients for seeking professional help in this department. At iLEAD et al, we will not only assist you with the technical aspects of SEO, but the creative side too. When partnering with us, you can count on our line-up of copyeditors, copywriters and inventive visionaries to help you tell your brand’s story.

GET IN TOUCH

Pretoria (Head Office)
Crestway Office Park,
Ground Floor, Block B,
Hotel Street, Pretoria

Email: info@ileadetal.co.za