WEBSITE DESIGN AND DEVELOPMENT
For any modern business, an impressive website is no longer optional. Thriving brands understand that their website forms the groundwork for their digital marketing strategy; that it is a requisite component for their online presence. But it’s not just a fantastic website you need – you need an extension of what your business is all about. iLEAD et al understands the value of superb website design and development, which is why we have a specialised team and trusted partners on-hand to turn your website into a fast, focused, and flexible digital footprint.
Making Your Users Your Priority
It takes a mere 0,05 seconds for a user to decide whether or not they are going to stick around to see what your website has to offer. That’s a rather harsh snap judgement, but understandable when one considers that nobody likes to waste time on a website that is slow, unattractive, or difficult to navigate. What’s more, 75% of users admit they judge a brand’s credibility based on the company’s website design alone. This means that no matter how authoritative your content, or how marvellous your products and services, your user bounce-rate might remain high if prospective customers don’t like what they see or experience. Fortunately, at iLEAD et al, we’re more than capable of making the necessary tweaks (or grand overhauls) your website might require.
Our Expertise Sets Your Growth in Motion
By refining front- and back-end development, you can expect your website’s user attraction and usability to improve. This means happy customers, which turns into greater growth for your business. Specialist design and development is critical to your website’s SEO (Search Engine Optimisation), and without this, gaining visibility on Google’s results page will be an endless uphill battle. Poorly designed websites also set a bad precedent when it comes to cultivating trust between brands and clients. Professional aesthetics and easy navigation signals credibility and that users can have confidence in your brand. Other reasons to let iLEAD et al assist you in fine-tuning your website include:
- Responsiveness across devices, such as desktops, mobile phones, and tablets;
- Simple navigation that makes retrieving information easy;
- Aesthetic consistency with your brand’s style and personality; and
- Improved page speeds that eliminate slow loading times.
There are other key elements to consider too, such as keyword placement, quality content, metadata, and inbound and outbound links. For this reason, we at iLEAD et al keep up with the latest strategies and developments when it comes to websites that rank best.
iLEAD et al is a full-service digital marketing agency that offers comprehensive website design and development, no matter your needs as a company. Our expert Account Managers, Digital Campaign Managers, copywriters, and creative teams are on-call and ready to assist you in an online marketing strategy guaranteed to drive great results.