YouTube and Video Marketing

As a digital marketing powerhouse, iLEAD et al is perfectly positioned to lead your business into the lucrative world of YouTube and Video marketing, through the creation of an effective strategy coupled with the optimisation of your chosen channels.

Why Video?

Considering the evolution of people’s online browsing habits and content consumption, it’s safe to say that if you’re not doing video, the eyes are not on your brand.

With the proliferation of available channels that can host video content, it’s also become much more affordable – and profitable – to include video content in your marketing efforts. This also leads to video content to boast a better ROI, as every piece of content that is produced can be shared across a number of channels, including your company’s traditional social media accounts.

YouTube leads this charge of channels. In fact, YouTube is also the second most popular search engine after Google, which means that if you want your brand to be seen and to reach new audiences, you have to expand your presence to include engaging video content on this channel.

Boost Your Google Search Engine Ranking

Everyone wants to be on page 1 of Google Search. Fresh video content can help you get there, as it improves the ranking of your website.

Video Content Is So Much More Than High-Budget Television Commercials

Think of the content you engage with online. The types of video that entertain you, educate you and excite you vary greatly. Brands can benefit from a variety of video content, including:

  • Live-stream events
  • Testimonials
  • Explainer or how-to videos
  • Webinars
  • Entertaining and shareable content

With years of experience as a leader in online marketing, iLEAD et al has the necessary knowledge and skills to make sure your brand is visible and attracts customers across all digital platforms. Our expert team can help your company to:

  • Create a YouTube channel and an accompanying strategy to optimise this channel
  • Understand your audience and their viewing habits, plus your competitors, by harvesting and analysing real-time data
  • Define the ROI to justify your marketing investment and adjust it according to the value it adds to your business.
  • Give you access to first-to-market digital marketing solutions – as a Premier Partner, iLEAD et al is one of the first agencies to receive expert skills training by Google and first-hand updates of Google’s latest product changes and developments.

Approximately 81% of businesses with an online presence use some form of YouTube or video marketing. If your company isn’t one of them, the chances are that your competitors are. Don’t get left behind. Talk to our team today to expand the reach of your marketing cam


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