New and innovative brands are popping up across Johannesburg, and the greater Gauteng area for that matter, constantly and keeping up in this competitive market is tricky. For this reason, Johannesburg has also, in recent years, become home to more than a few digital marketing agencies, all boasting about the big leads and even bigger success they will bring you. With us at iLEAD et al, we are not about all the fluff and cheap gimmicks – it is our goal to offer our clients real results. If your current agency is not offering you a choice between the services we discuss below, then it might be time to switch to one that does.
Digital Strategy and Consulting.
Your online marketing campaign needs to blend seamlessly with your brand’s overall marketing model. Effective, accurately targeted, and masterful campaigns are not easy to come by, however. Partnering with an agency that does not understand your needs as a brand means that bridging the gap between you and your audience is impossible. With us, you can be sure that your marketing strategy is in good hands, as our team of innovative and forward-thinking tech boffins offer you industry-leading services. Helping you meet your business goals is our objective, and our years of digital expertise makes this possible.
Google Ads and Pay-Per-Click Advertising.
Are your digital campaigns performing optimally under your digital marketing agency in Johannesburg? Google Ads are essential for any business who wants to make their online presence unmissable, and this is because Google is the most widely used and recognised search engine on the Internet – no matter the device. There are various products from which to choose when it comes to the Google Ads marketing platform, including:
- Google Search advertising and Google Display advertising
- Gmail advertising
- YouTube advertising
- Discovery campaigns
- Local campaigns
Fortunately, we at iLEAD et al specialise in all of the above, which means our clients are privy to benefits such as marketing expertise, maximum exposure to Google’s latest products, and access to first-to-market product solutions.
While there is more than one agency in Johannesburg that will claim it, not many digital marketing companies can get your brand to the first page of Google’s search results. Pay-Per-Click (PPC) advertising allows for a display of products, services, and video content to would-be clients looking for relevant results. This is a cost-beneficial solution when it comes to advertising, as you are only charged when a web user clicks on your advertisement and visits your website. Ads can be targeted at local, national, and international audiences, and the rate of these ads is determined through a bidding process. The more a company pays per click, the higher it ranks on Google’s first search results page.
Search Engine Optimisation (SEO).
Most search engine users look for relevant solutions within the top spots on Google’s first results page. As any digital marketing agency in Johannesburg will tell you, ranking amongst these top, coveted spots mean that you will definitely see an increase in website traffic and conversions. The higher your website ranks organically, the more likely it is that a prospective customer will trust your brand. SEO practices not only increase your chances of ranking higher naturally, but also help to maintain trust with clients because it means your website is more “usable” and user-friendly (something that both Internet users and Google appreciates).
Proper implementation of SEO practices can place you far above your competition, because even if several companies sell the same set of products or services, the brand with an optimised website will still outrank the others. If you are currently seeking a digital marketing agency in Johannesburg, it is essential to ensure you do not settle for anyone who does not offer SEO services, specifically, on-site SEO and quality content generation.
We Are a Google Premier Partner.
Few agencies can claim the prestigious title of Google Premier Partner, which means meeting Google’s certifications, ad spend, and performance requirements continually. Our specialisation status lies with Search, Mobile, Video, Display, and Shopping advertising, and other services we offer include:
- YouTube and video marketing
- Content generation
- Waze advertising
- HubSpot
- Website design and development
- Chatbot technology
- Location-based search
- Programmatic
From personalised customer services to top-of-the-industry expertise, iLEAD et al is the obvious choice when it comes to your online marketing strategy. To partner with a multi-award-winning digital marketing agency offering services to Johannesburg brands, why not have a chat with us today and see what we can do for you?
