Why Content Creation is Key in 2020.

In your business, you have certain areas you focus on, such as sales, production, client services, etc. But what you may not have been prioritising are digital marketing and content creation. The days of not needing to have a strong online presence are long gone. 


Now, adding value to your customers online and being easy to find with a quick Google search are both crucial. You want your brand to be visible on Google, LinkedIn, Facebook, and nowadays, even TikTok.


In 2020, every company should act like a media company by producing a lot of content in order to gain online attention and connect with customers. We live in an economy based on which companies get the most attention, and it is very difficult to gain online attention without content creation. While you might not know the first thing about how to create content that will resonate with people, luckily, you can outsource content creation by using a digital marketing agency like iLEAD et al. 


Why Content Creation is Important.


Sharing your knowledge online allows you to establish yourself as an expert in your field and show your customers that you know what you are talking about. By posting informative articles on your website and LinkedIn, for example, as well as informative posts on social media, you can build trust with your customers. You want to share stories with your customers, which will help them connect with you. If you can evoke an emotional response, it will significantly increase your chances of more business. 


Your Website Should Be a Priority.


One of the most important places to post is on your own website. Sure, social-media platforms like Facebook and Instagram are good places to reach and connect with customers but you do not want to solely rely on third-party platforms when it comes to generating traffic to your website and business. 


Remember Myspace? The social-media platform was launched in 2003 and was the top social-media network by 2006. It showed great promise but was then surpassed by Facebook in 2008. A lot of people had large followings on Myspace and relied on the platform to generate income but lost everything when it lost so much attention. If something were to happen and Facebook and Instagram became defunct, you could lose a large percentage of your client base. 


If you produce posts for your website that will help draw traffic and even build an email list, you will always be able to connect with your customers. If you have an email list, you will be able to reach a lot of your customers even if Facebook disappears and you lose all of your followers. 


Where to Start with Content Creation.


While vital for business success in 2020, it does not have to be incredibly time consuming or difficult. If you cannot write, why not start a podcast or make videos that you can share? Hire a company that specialises in search engine optimisation (SEO) like iLEAD et al that can create articles for your website and upload them for you, so you do not have to add it to your already-full to-do list. If you want to take your business from good to great in 2020, you want to create as much content as possible. 


Consistency is also key. You do not want to load one article one month and then eight the next. Decide how often you are going to post content and be consistent. Luckily, if you use a digital-marketing agency to help you with content creation, they will ensure that you get the desired number of articles for your website, all written by professional copywriters with years of experience in writing content for search engine optimisation. 


A Few Frequently Asked Questions:

How do You Create Content?


Content creation can mean producing pictures, GIFs, audio, video, and text with the aim of it reaching an intended audience, whether it is just to document and share your life with family, friends, and followers, or creating content to reach and connect with customers. 

You can make infographics, GIFs, eye-catching pictures, blog posts, newsletters, stories, etc. and share them on different platforms. The platform you use will determine what you can post. You can video record meetings, training sessions, and presentations and share the full video or cut it into informative clips. You can make quote pictures from blog posts and quotes from videos. 


How Do You Create Unique Content?


You want to identify what makes your business unique. You do not want to go for cliché statements like “we are the most affordable” or “we offer the highest-quality products/services”. It might take some time to figure out what makes your company a unicorn. Perhaps consulting with a digital-marketing agency like iLEAD et al can help you identify what unique aspects of your business can be shown in order to reach and connect.


You can also find unique was of taking and designing images. Your visual branding adds to what makes you unique. This might be difficult but try to find unique ways of adding value to people online. Sure, you can offer free PDFs and host competitions, but try to really think outside the box.


How Do You Generate Ideas for Videos, Articles, and Posts?


You can look at competitors’ websites and social media channels to see what types of content they are producing, as well as what performs well overall. While you do not want to copy your competitors, you can learn from them. Ask how you could improve their posts and strategies and put your own unique spin on it. 


What are Some Good Tools for Managing Content Creation?


Planning and scheduling your content can help you greatly when it comes to content creation and can help save you a lot of time. You can save even more time by utilising the services of a digital marketing agency like iLEAD et al. You do not have to spend a lot of time on content creation if you have a company that can create articles for your website for you. We even have various social-media partners and can connect you with people who can take producing social media posts off your to-do list. 


What is The Difference Between Curation and Creation?


With content creation, you produce the posts from scratch. You have to produce the image, text, video, etc. With curation, you find pictures, videos, and posts from other creators and then share that on your platforms. Think sharing articles on LinkedIn and Twitter related to your field or even curated boards on Pinterest. 


If you are looking for a company that can help you grab attention online, contact us! We have a wonderful team of qualified and talented digital-marketing experts. If you have been wondering how you can take your business from good to great in the digital age, it is time to partner with the best.


Need advice on how to make your online marketing perform better? Contact us today:

 (012) 771 7640


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