Manuela

Over the years, SEO agencies have evolved their practices in accordance with the continual changes implemented in the search engine space. To understand SEO, one must first understand the primary aim of any search engine – but as Google dominates the South African digital environment, we’ll refer to them from now on.   Google attracts […]

As we move further into the new year, it seems that digital marketing in 2021 is set to be dominated by an increased use of AI and Machine Learning (ML) technologies – most especially when these efforts include the services of Google. Any quality corporate digital marketing training course will include modules on ML, and

There seems to be little doubt that the future of marketing lies firmly in the realm of digital. While legacy media may never disappear completely, by its very nature (that is, as a means of mass communication), it will never reach the levels of finely grained targeting that online media can. Nor can legacy media

In a hyper-competitive digital landscape, marketing managers and business owners are faced with the on-going challenge of reaching their customer base at the right times in their purchasing cycles. This, of course, also applies equally well to those in service industries. Professional SEO services – performed by an experienced and knowledgeable agency like iLEAD et

2020 was a watershed year, and we need to spend little time on just how much changed over a short 12 months. With the severe restrictions applied in the hopes of implementing social distancing, the online environment experienced a boost that we, quite possibly, haven’t seen before. Along with the boom in online shopping came

As any search engine optimisation agency will tell you, the goal of Search Engine Optimisation is to simply drive organic traffic from a search engine results page (SERP) to your site. Typically, in South Africa, this means employing every available means to ensure that your target landing pages rank well in a Google search.  

If it’s been said once, it’s been said a thousand times: video is the future.   With increased bandwidths, more affordable data, and the continued proliferation of mobile, the latter prediction has already become an undeniable reality. Video is easy to consume and, if it’s done properly, has an entertainment and edutainment value that escapes

2020 saw an endless string of curveballs being thrown at increasingly embattled companies. Many have not recovered from the effects of lockdown. Others have stuck with the ‘skeleton staff in office with most employees working remotely’ trend. Search engine optimization has taken a few twists and turns of its own during 2020. What can we