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Last year’s global lockdown has forced many of us to turn to our mobile devices for everything from connecting with family and friends to learning how to do household DIYs. Serving as our sole connection to the world outside the safety of our homes, there was a drastic increase in our use of platforms like […]

Even though the global pandemic has influenced and limited our movement patterns to shops and malls, technology has for some time now dictated that these limitations are no longer a contributing factor to the accessibility of products, reviews and goods.   The global increase in online shopping holds many reasons:   The convenience of it

Will your digital marketing strategy survive 2021? After a tumultuous 2020, most of us were looking to the start of 2021 with new hope and vision for a year that will, at least to some extent, return to normal. Yet, many of last year’s issues streamed into the new year and now, halfway through, we’re

The online space presents us with many opportunities to connect with each other, our product offerings, and a means to boast about our great (or not so great) experiences based on the services that are readily on offer.   As a business owner, you would want to appear at the top of an Internet user’s

Any start-up or established business that offers services and products need to have a website to reach their intended visitors and audiences. This is but the first and most fundamental business practices to get your brand established and noted. Word of mouth and social media posts will only get you that much return on investment,

If your business doesn’t have a presence on Google, your marketing efforts are not achieving your desired outcomes, and you are missing out on connecting with potential customers. Whether you’re an independent freelance marketer or small business owner, these desired results might be similar, but ultimately your goals, budgets and expectations will differ. When considering

Listening to music remains an everyday pastime for many – whether you’re trying to soothe into relaxing chants while working or studying, or setting the musical scene to your Saturday morning house-cleaning ritual. The reality in today’s modern world is that we don’t necessarily want to ‘listen’ to our favourite bands, shows, or news bulletins,

Despite the various challenges brought on by COVID-19 for business as a whole, the digital marketing realm offers endless opportunities and tools to get your online footprint established, and noticed. While budget constraints may further limit such endeavours, choosing a digital marketing agency to pursue your vision has never been easier. Here are the top