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If it’s been said once, it’s been said a thousand times: video is the future.   With increased bandwidths, more affordable data, and the continued proliferation of mobile, the latter prediction has already become an undeniable reality. Video is easy to consume and, if it’s done properly, has an entertainment and edutainment value that escapes […]

2020 saw an endless string of curveballs being thrown at increasingly embattled companies. Many have not recovered from the effects of lockdown. Others have stuck with the ‘skeleton staff in office with most employees working remotely’ trend. Search engine optimization has taken a few twists and turns of its own during 2020. What can we

We will remember the year 2020 for many things, but it’s undoubtedly the worldwide pandemic and lockdown regulations that will stand out. If you had a set digital marketing strategy before, you would have realised that unforeseen events can turn even the best planned digital marketing strategy on its head.   Consumer behaviours have transformed.

As an agency, iLEAD et al has run numerous successful Black Friday, Cyber Monday campaigns over the years, leading to valuable learnings and insights that I’d like to share with you today.   Step 1: What to do in September   It may seem surprising at first glance, but successful campaigns begin implementing search advertising

One of the upsides of challenges is that it always comes with opportunities of innovation, which is exactly what we’ve seen happen since the COVID-19 pandemic led to complete lockdowns the world over. Black Friday is a dynamic, ever-changing period from one year to the next, but this year is going to be much different,

In preparation for 2020’s Black Friday and Cyber Monday (aka BFCM), let’s first take a look at what’s been happening out there… Participation in Black Friday has shown a steady year-on-year increase. In 2017, as much as 60% of South Africans were actively purchasing on Black Friday. This percentage increased with 16% in 2019, and