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Your 9 Step Guide to a Super-Successful Black Friday Campaign

As an agency, iLEAD et al has run numerous successful Black Friday, Cyber Monday campaigns over the years, leading to valuable learnings and insights that I’d like to share with you today.   Step 1: What to do in September   It may seem surprising at first glance, but successful campaigns begin implementing search advertising […]

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black friday

Black Friday and Cyber Monday: A Quick Look at the Statistics

In preparation for 2020’s Black Friday and Cyber Monday (aka BFCM), let’s first take a look at what’s been happening out there… Participation in Black Friday has shown a steady year-on-year increase. In 2017, as much as 60% of South Africans were actively purchasing on Black Friday. This percentage increased with 16% in 2019, and

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SEO Johannesburg

Is Your Johannesburg Business Getting the Most Out of its SEO Agency?

When it comes to online digital marketing strategies, it is likely that most brand owners in Johannesburg struggle to keep up with the latest and greatest technology and tools. Perhaps you have looked into online marketing and search engine optimisation (aka SEO) services and felt it was not worth your time. While old-time business values

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SEO Services Johannesburg

Does Your Digital Marketing Agency in Johannesburg Offer These Services?

New and innovative brands are popping up across Johannesburg, and the greater Gauteng area for that matter, constantly and keeping up in this competitive market is tricky. For this reason, Johannesburg has also, in recent years, become home to more than a few digital marketing agencies, all boasting about the big leads and even bigger

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SEO

Looking for An SEO Agency in Johannesburg? Have a Look at Our Services Offered

Johannesburg is a fast-paced metropolis where big dreams get made. The city is a versatile environment that accommodates various developments, start-ups, and remains at the country’s fore when it comes to the retail and services industry. This economic hub is also incredibly competitive and having the edge over your industry contenders means everything if you

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marketing

We Narrow Down 5 Reasons Why You Should Partner with Our Digital Marketing Agency

We get it – your business is your baby. You have watched it grow since its first foundational moments and sat through the stresses of nurturing it towards its first steps of success. You have probably celebrated major achievements and endured a few late nights of hard work getting your brainchild where you needed it

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Grow Your Business

21 Questions to Consider to Help You Grow Your Business Coming up with a good business and marketing strategy requires clarity about what value you offer your clients, as well as what you want to achieve for your business in terms of growth, reach, and revenue. Ask the right questions to get clarity and develop

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