Digital newsroom.
Search Everywhere Optimisation: Making Sense of AI Search Terms in 2025
Understanding AIO, AEO, GEO, and the Future of Digital Visibility in South Africa The way South Africans search for information has fundamentally changed. When someone asks ChatGPT for restaurant

Video Rules the Feed: Why the Future Belongs to Brands That Master Storyselling
Since its invention, video has been one of the most powerful communication mediums. From cinema and television to personalised feeds on our mobile phones, video’s innate ability to immerse us,

The Transformation Mandate: Key Takeaways from the 2025 Google Partner Summit EMEA
iLEAD et al had the honour of attending the annual 2025 Google Partner Summit in Dublin, where top agency leaders from across Europe, the Middle East, and Africa convened. Our

A New Frontier for Digital Marketing: Navigating the World of AI-Powered Marketing with iLEAD et al in Partnership with Google
AI-powered marketing innovation is reshaping how businesses connect with customers, and iLEAD et al is at the forefront. As a Google Premier Partner, we recently had the privilege of co-hosting

Marketing Myths Busted: Why AI Won’t Replace Human Marketers
Artificial Intelligence (AI) is revolutionising digital marketing, but not in the way many businesses fear. Contrary to popular belief, AI isn’t replacing marketers, but empowering them. At iLEAD et al, we’ve seen

The Complete Guide to Ranking in AI Overviews on Google
Search has entered a new phase where visibility depends on how well your content informs and connects. Google’s AI Overviews no longer highlight who ranks highest, but who provides the

The New Rules of Audience Strategy: Why AI Demands a Customer-First Rethink
The marketing landscape is undergoing a profound transformation. Artificial intelligence is reshaping how we reach, understand, and serve audiences. From automated campaign optimisation to personalised, real-time experiences, AI is becoming

Future-Fit Marketing Strategy: Agile Planning for Lasting Advantage
A true future-fit marketing strategy requires more than just tracking trends, it demands a balance of agility and foresight. While many equate ‘future-ready’ with adopting every new technology or tactic,

Digital Marketing Trends: The Imperative of Adopting AI Technologies
In the latter half of 2025, digital marketers face a unique set of challenges and opportunities. While global instability continues, South Africa tells a different story: one rooted in optimism

SEO Services: 3 Pillars Every South African Business Needs
Your Cape Town bakery’s website is live, yet Google ignores it. Your Pretoria plumbing business loses customers to rivals ranking for “emergency pipe repairs”. Sound familiar? In South Africa, where 42.5

Why Your Business Should Advertise with Google Ads in South Africa
South Africa’s internet usage has surged to over 40 million users, but standing out online is tougher than ever. Local businesses, from family-run shops in Durban to tech startups in

What You Need to Know About B2B Lead Generation in South Africa
In South Africa, B2B lead generation is a vital strategy for businesses seeking growth in a competitive market. The process of identifying and nurturing potential customers, or B2B leads, is